About me

Kayleigh Noordijk

Date of birth


Dutch (Native), English (B2/C1)

The Hague, The Netherlands


I am fascinated by the way digital developments impact business communications and strategies. In my work, I aim to make a contribution to help organisations strive forward by capitalising on digital trends and tools. As a driven self-starter, I always welcome new challenges and opportunities on my path.

If you're looking for some quick facts, here's what you may want to know about me:

⇢ Online marketeer at TOPdesk
⇢ MA in Media & Business at Erasmus University Rotterdam
⇢ Currently writing my thesis on the Quantified Self and the integration of technology, data, and identity
⇢ Part of the T500 2018, a list of the most promising talent under 26 in the Dutch digital scene
⇢ Participant in the Rotterdam100 talent competition focussed on Next Economy challenges

Areas of Interest

Strategic Communications

Digital Media Technologies

Content Marketing

New Business Models

Leadership & Organizational Change

Information Systems

Professional experience

Online marketeer

09 - 2019 / present

TOPdesk helps customers achieve service excellence. As a marketeer, I specialise in thought leadership and marketing automation.

Process Consultant

09 - 2018 / 08-2019

In my role as a consultant, I was occupied with:
- Optimizing business process flows, and helping customers use the right tools to achieve their short and long-term goals

Communications Strategist

May 2017 – Present

As a freelancer, I work on projects in strategic branding and communications. I help clients with online strategy, social advertising, copywriting and content creation. My work includes:

⇢ Branding strategies
⇢ SEO and Analytics
⇢ Website text
⇢ Blogs
⇢ Email campaigns
⇢ Newsletters
⇢ Flyers and brochures
⇢ Social media content

On my blog Successful Adulting I regularly collaborate with brands to bring their products and services to the attention of my audience.

Online communications intern

OOT Granola
06-2017 / 09-2017

During this voluntary summer internship I worked for food e-commerce startup OOT. I was responsible for the design and execution of a social media content strategy. I was also occupied with website content and UX design and the coordination of promotional photoshoots.

Marketing and Communications intern

01-2017 / 05-2017

Balanzs is a leading yoga and wellness company in the Netherlands.  My main focus in this position was desiging and executing a customer retention campaign. I created, published and managed content for both the website and social channels of Balanzs. I also created social advertising campaigns.

Educational Background

MA in Media & Business

Erasmus University Rotterdam
09/2017 – 06/2018
MA Thesis: The Quantified Self. Data, Technology and Idenity

Media & Business is an internationally oriented master’s degree. The programme explores the way new digital technologies and market developments have transformed business. Courses include:

  • Technological and organisational change
  • The innovative potential of new media technologies
  • New media marketing and branding
  • Corporate social responsibility
  • Leadership communication
Pre-Master Media Studies

Erasmus University Rotterdam
09/2016 – 06/2017
Bachelor Thesis: Stealth Advertising on YouTube

Pre-master in preparation of the master Media & Business.

BA in European Studies

The Hague University of Applied Sciences
09/2011 – 06/2015
Member of the European Studies PR Committee
Bachelor thesis: Explort Plan for technological innovator DoubleSense
Specialisation in the Private sector.

European Studies is a professionally oriented programme with a distinctly international character. The curriculum transforms students into global citizens, ready to adapt to changes of the future. Courses include:

  • International business strategy
  • Marketing and communications
  • Project management
Erasmus Exchange Program

Athens University of Economics and Business
09/2013 – 01/2014
Member of international student association Erasmus Student Network (ESN)

Business Policy & Strategy
Management of Information Systems


Lyceum Ypenburg, The Hague
2005 – 2010
Culture & Society (C&M profile)

Qualifications & Skills

Google Analytics Individual Qualification


Statistics and probability

Leiden University



Food Photography & Styling

Food Bandits

CMS: WordPress 80%
Google Analytics 65%
SEO 60%
Mailchimp 55%
Microsoft Office ( Word, Powerpoint, Excel) 75%
Adobe Photoshop & Lightroom 65%
Commercial content writing 80%