About me

Name
Kayleigh Noordijk

Date of birth
03-12-1993

Nationality
Dutch

Languages
Dutch (Native), English (B2/C1)

Location
The Hague, The Netherlands

Email
kayleighnoordijk@gmail.com

I am a forward-thinking MA student Media & Business at Erasmus University Rotterdam. I am fascinated by the way digital developments impact business communications and strategies. In my work, I aim to make a contribution to help organisations strive forward by capitalising on digital trends and tools. As a driven self-starter, I always welcome new challenges and opportunities on my path.

If you're looking for some quick facts, here's what you may want to know about me:

⇢ Graduating with a MA in summer 2018
⇢ Currently writing my thesis on the Quantified Self and the integration of technology, data, and identity
⇢ Part of the T500 2018, a list of the most promising talent under 26 in the Dutch digital scene
⇢ Participant in the Rotterdam100 talent competition focussed on Next Economy challenges
⇢ Available for freelance communications projects

If you think there is anything I can help you with or you want to know more about me, feel free to send me a message.

Areas of Interest

Strategic Communications

Digital Media Technologies

Content Marketing

New Business Models

Leadership & Organizational Change

Information Systems

Working Experience

Communications Strategist

Freelance
May 2017 – Present

As a freelancer, I work on projects in strategic branding and communications. I help clients with online strategy, social advertising, copywriting and content creation. My work includes:

⇢ Branding strategies
⇢ SEO and Analytics
⇢ Website text
⇢ Blogs
⇢ Email campaigns
⇢ Newsletters
⇢ Flyers and brochures
⇢ Social media content

On my blog Successful Adulting I regularly collaborate with brands to bring their products and services to the attention of my audience.

Online communications intern

OOT Granola
06-2017 / 09-2017

During this voluntary summer internship I worked for food e-commerce startup OOT. I was responsible for the design and execution of a social media content strategy. I was also occupied with website content and UX design and the coordination of promotional photoshoots.

Marketing and Communications intern

Balanzs
01-2017 / 05-2017

Balanzs is a leading yoga and wellness company in the Netherlands.  My main focus in this position was desiging and executing a customer retention campaign. I created, published and managed content for both the website and social channels of Balanzs. I also created social advertising campaigns.

Student system administrator

Up2Learn Taaltrajecten
08-2015 / 05-2016

Up2Learn offers Dutch language and cultural integration training to aspiring Dutch citizens. I was responsible for the creation and maintenance of a new student administration system and optimising operational processes.

Brand ambassador and Hostess

Including JUICE Promotions, GreenBlue, Pepperminds and Face the Public.
04-2014 / 05-2016

I had various part-time jobs during my studies. My work included direct sales and recruitment, aranging promotional campaigns for consumer products and assisting during events. 

Educational Background

01/09/2018
MA in Media & Business

Erasmus University Rotterdam
09/2017 – 06/2018
MA Thesis: The Quantified Self. Data, Technology and Idenity

Media & Business is an internationally oriented master’s degree. The programme explores the way new digital technologies and market developments have transformed business. Courses include:

  • Technological and organisational change
  • The innovative potential of new media technologies
  • New media marketing and branding
  • Corporate social responsibility
  • Leadership communication
01/06/2017
Pre-Master Media Studies

Erasmus University Rotterdam
09/2016 – 06/2017
Bachelor Thesis: Stealth Advertising on YouTube

Pre-master in preparation of the master Media & Business.

01/06/2015
BA in European Studies

The Hague University of Applied Sciences
09/2011 – 06/2015
Member of the European Studies PR Committee
Bachelor thesis: Explort Plan for technological innovator DoubleSense
Specialisation in the Private sector.

European Studies is a professionally oriented programme with a distinctly international character. The curriculum transforms students into global citizens, ready to adapt to changes of the future. Courses include:

  • International business strategy
  • Marketing and communications
  • Project management
15/01/2014
Erasmus Exchange Program

Athens University of Economics and Business
09/2013 – 01/2014
Member of international student association Erasmus Student Network (ESN)

Business Policy & Strategy
Management of Information Systems
E-business

01/06/2010
HAVO

Lyceum Ypenburg, The Hague
2005 – 2010
Culture & Society (C&M profile)

Qualifications & Skills

Google Analytics Individual Qualification

Google

Statistics and probability

Leiden University

SEO

Redkiwi

Food Photography & Styling

Food Bandits

CMS: WordPress 80%
Google Analytics 65%
SEO 60%
Mailchimp 55%
Microsoft Office ( Word, Powerpoint, Excel) 75%
Adobe Photoshop & Lightroom 65%
Commercial content writing 80%